Free 14-day trial

The Mortgage CRM Built for Loan Officers

Stop juggling spreadsheets, email threads, and sticky notes. LoanGraphs gives mortgage professionals a single platform to manage contacts, track pipelines, generate loan reports, and automate borrower outreach.

No credit card required. Set up in under 2 minutes.

Sound familiar?

Most loan officers lose deals not because of rates, but because leads fall through the cracks. A mortgage CRM should fix that.

Scattered borrower data

Contact info in spreadsheets, notes in email threads, loan details in your LOS. You waste time hunting for information instead of calling borrowers.

Leads going cold

Without automated follow-up, pre-approved borrowers go silent. By the time you circle back, they have already found another loan officer.

No pipeline visibility

You can not see which loans are stuck, which borrowers need attention, or which referral partners are sending the most business.

Manual busywork

Typing the same rate update email for 30 past clients, pulling property data one address at a time, mailing postcards by hand.

Everything a Mortgage CRM Should Be

LoanGraphs is not a generic CRM with mortgage labels slapped on. Every feature is built for how loan officers and mortgage brokers actually work.

Visual Pipeline

See every loan from lead to close in a drag-and-drop pipeline. Know exactly where each deal stands and what needs your attention next.

Contact Management

Borrowers, co-borrowers, realtors, and referral partners all in one place. Full activity history, notes, and communication log for every contact.

AI Email Outreach

Generate personalized mortgage emails in seconds. Choose from 5 AI model tiers to draft rate alerts, refi opportunities, and market updates.

Loan Scenario Reports

Create multi-scenario purchase and refinance reports with CFPB-compliant closing costs. Send branded PDFs directly to borrowers.

Home Value Reports

Keep past clients engaged with automated home value reports. Track equity growth and identify refinance opportunities before your competitors do.

Postcard Campaigns

Build targeted mailing lists from property data and send direct mail campaigns. Reach property owners in specific neighborhoods or equity ranges.

Property Data & Lookup

Search property records by address. Get owner info, estimated values, mortgage details, and transaction history for any U.S. property.

Market Data & Loan Limits

Real-time conforming and FHA loan limits for every U.S. county. Share market reports with borrowers to position yourself as the local expert.

How It Works

Get your mortgage CRM running in minutes, not weeks. No implementation consultants. No training sessions.

1

Import your contacts

Bring in your existing borrowers, realtors, and leads. CSV upload or manual entry. No data left behind.

2

Set up your pipeline

Customize pipeline stages to match your workflow. Drag deals through stages as they progress from lead to funded.

3

Automate outreach

Use AI emails and home value reports to stay in front of borrowers. Set up postcard campaigns for farming neighborhoods.

4

Close more loans

With every borrower interaction tracked and every lead followed up on, you close the deals that used to slip through the cracks.

Mortgage CRM vs Generic CRM

FeatureLoanGraphsGeneric CRM
Mortgage pipeline stages
Loan scenario reports
CFPB closing cost calculator
AI mortgage emails
Home value reports
Property data lookups
Postcard campaigns
Market data (3,200+ counties)
Contact management
Email tracking
Reporting & analytics
Setup timeMinutesWeeks

See the mortgage CRM in action

Start your free trial today. No credit card, no commitment.

Built for Mortgage Professionals

Individual Loan Officers

Manage your personal pipeline, stay in touch with past borrowers, and generate more referral business with automated home value reports and AI outreach.

Mortgage Brokers

Track loans across multiple lenders. Use property data to identify prospects, send postcard campaigns to targeted neighborhoods, and manage your realtor relationships.

Mortgage Teams & Companies

Give every LO on your team the same tools. Company-wide templates, shared fee structures, branch management, and team reporting.

Frequently Asked Questions

Ready to upgrade your mortgage CRM?

Join loan officers who are closing more loans with less busywork.