LoanGraphs vs HomeIQ
HomeIQ offers CMA-style home equity reports and consumer landing pages for lead capture. LoanGraphs provides property valuation alongside loan scenario reports, AI email, property prospecting, direct mail, and market intelligence.
Feature Comparison
| Feature | LoanGraphs | HomeIQ |
|---|---|---|
| Property valuation reports | ||
| CMA-style analysis | ||
| Home equity estimates | ||
| Shareable report links | ||
| Consumer-facing landing pages | ||
| Lead capture forms | ||
| Multi-scenario purchase reports | ||
| Refinance analysis reports | ||
| CFPB closing cost breakdowns | ||
| AI email generation | ||
| Property data & owner search | ||
| Property list builder | ||
| Postcard campaigns | ||
| Market data (3,200+ counties) | ||
| Refi mining with rate targeting | ||
| Embeddable calculators | ||
| Free trial |
Where LoanGraphs Excels
Loan scenario reports
Create multi-scenario purchase and refinance reports with CFPB-compliant closing costs. HomeIQ shows property values — LoanGraphs shows borrowers their actual financing options.
AI email generation
Draft personalized mortgage emails in seconds with 5 AI model tiers. Instead of generic follow-up, LoanGraphs generates contextual outreach based on borrower data and market conditions.
Property prospecting
Search U.S. property records or build bulk lists filtered by equity, loan type, geography, and owner status. HomeIQ is report-focused — LoanGraphs helps you find the leads in the first place.
Direct mail campaigns
Send postcards to property owners directly from search results. Turn property data into physical marketing that reaches homeowners who are not online.
Market intelligence
Conforming and FHA loan limits for every U.S. county, plus live housing market data. Share market pages with borrowers and realtors to demonstrate local expertise.
Where HomeIQ Excels
Consumer-facing landing pages
HomeIQ provides branded landing pages where consumers enter their address to see a home value report. This creates a lead capture funnel that generates inbound inquiries.
Automated lead capture
The home value report acts as a lead magnet — homeowners provide their contact information to see their equity estimate, generating leads without outbound effort.
Clean consumer experience
HomeIQ reports are designed for homeowners, not loan officers. The consumer-friendly format means recipients actually engage with the content.
Realtor co-branding
HomeIQ supports co-branded reports with real estate agents, making it useful for LO-realtor partnership marketing programs.
Which Platform Is Right for You?
Choose LoanGraphs if you need:
- Property data plus full loan scenario presentations
- AI-generated emails for personalized borrower outreach
- Outbound prospecting tools, not just inbound lead capture
- Direct mail postcard campaigns to homeowners
- Market data and loan limits for local expertise
- Refinance analysis and refi mining capabilities
- A free trial to test before committing
Choose HomeIQ if you need:
- Consumer landing pages that capture inbound leads
- CMA-style reports designed for homeowners
- Realtor co-branding for partnership programs
- A passive lead generation funnel
Frequently Asked Questions
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Property data, loan reports, AI email, postcards, and market intelligence — all in one platform.