LoanGraphs vs Fello
Fello is a client engagement platform built for real estate agents — home value widgets, seller lead capture, and agent-branded campaigns. LoanGraphs is built for loan officers — loan reports, AI email, property prospecting, direct mail, and market intelligence.
Feature Comparison
| Feature | LoanGraphs | Fello |
|---|---|---|
| Home value widgets & landing pages | ||
| Seller lead capture | ||
| Automated email campaigns (agent-focused) | ||
| CMA-style equity reports | ||
| Multi-scenario loan reports | ||
| Refinance analysis reports | ||
| CFPB closing cost breakdowns | ||
| AI email generation | ||
| Property data & owner search | ||
| Property list builder | ||
| Postcard campaigns | ||
| Home value reports (LO-branded) | ||
| Market data (3,200+ counties) | ||
| Refi mining with rate targeting | ||
| Embeddable calculators | ||
| CRM & pipeline management | ||
| Free trial |
Where LoanGraphs Excels
Built for loan officers
LoanGraphs is purpose-built for mortgage professionals. Every feature — loan reports, AI email, property data, postcards — is designed for the LO workflow, not the real estate agent workflow.
Loan scenario reports
Create multi-scenario purchase and refinance reports with CFPB-compliant closing costs. Present borrowers with clear, professional loan comparisons that Fello does not offer.
Property data & prospecting
Search U.S. property records or build bulk lists filtered by equity, loan type, and geography. Generate new leads beyond your existing client base.
Direct mail campaigns
Send targeted postcards to property owners from property search results. Reach homeowners through a channel that Fello does not support.
Market intelligence
Conforming and FHA loan limits for every U.S. county, plus live market data. Share county-specific data with borrowers and realtors to build local credibility.
Where Fello Excels
Home value widgets for agent websites
Fello provides embeddable home value estimation widgets that real estate agents add to their websites. Visitors enter their address and get an instant home value, generating seller leads for the agent.
Seller lead capture
Fello is optimized for capturing homeowner contact information through home value lookups. Leads flow into the agent's CRM with property data attached.
Agent-focused email campaigns
Automated email sequences designed for the real estate agent workflow — listing alerts, market updates, home value changes — all branded for the agent, not the lender.
CMA-style equity reports
Fello generates comparative market analysis style reports that help agents start listing conversations with homeowners considering a sale.
Which Platform Is Right for You?
Choose LoanGraphs if you are a loan officer:
- Multi-scenario loan presentations for borrowers
- AI-generated emails for personalized outreach
- Property data for prospecting and lead generation
- Direct mail postcard campaigns
- LO-branded home value reports
- Market data and loan limit intelligence
- CRM built for the mortgage workflow
Choose Fello if you are a real estate agent:
- Home value widgets for your agent website
- Automated seller lead capture and nurturing
- Agent-branded email campaigns for homeowners
- CMA-style equity reports for listing conversations
Frequently Asked Questions
More Comparisons
The mortgage platform built for loan officers
Loan reports, AI email, property data, postcards, and market intelligence.