LoanGraphs vs Mortgage Coach: A Complete Comparison for Loan Officers in 2025

Choosing the right tools can make or break your mortgage business. Two platforms that loan officers frequently compare are Mortgage Coach and LoanGraphs—both designed to help you win more deals through better borrower presentations and reports.

But these platforms take fundamentally different approaches to solving the same problem. One charges premium prices for presentation software alone. The other bundles reports, websites, and lead generation into a single affordable package.

This guide breaks down everything you need to know to make the right decision for your business.

The Core Difference: Single Tool vs. Complete Suite

Before diving into features, understand the fundamental difference between these platforms.

Mortgage Coach is a presentation tool. Its entire focus is the Total Cost Analysis (TCA)—a visual loan comparison you can present to borrowers. That's what you're paying for. Website? Separate purchase. Lead funnels? Separate purchase. SEO? Separate purchase.

LoanGraphs is a complete marketing suite. You get purchase reports, refinance reports, home value database reports, a professional website, lead capture funnels, mortgage calculators, and SEO content—all in one platform, one price.

This distinction matters because it affects not just your monthly cost, but how many vendors you're juggling, how many logins you're managing, and how fragmented your marketing stack becomes.

Pricing Comparison

Let's start with what hits your wallet every month.

Mortgage Coach charges $150/month per user. For a solo loan officer, that's $1,800/year for presentation software alone. If you're on a team of five without enterprise pricing, you're looking at $9,000/year.

LoanGraphs charges $49/month and includes your website, reports, lead funnels, calculators, and SEO articles. The math speaks for itself.

But pricing only tells part of the story. What matters is what you actually get for that money.

Report and Presentation Features

Both platforms help you create borrower-facing reports. Here's how they compare:

Mortgage Coach: Total Cost Analysis (TCA)

Mortgage Coach built its reputation on the TCA presentation. It includes:

• Side-by-side loan scenario comparisons

• Visual charts showing payment breakdowns

• Amortization schedules

• Video narration (you can record explanations)

• Rent vs. Own analysis

• Cost of Waiting calculations

• Debt consolidation modeling

• Real-time updates during live presentations

The TCA is comprehensive. It's also complex. Users report navigating 10+ screens to build a single presentation. There's a learning curve, and the time investment per report is significant.

The other issue: Mortgage Coach branding prominently appears on your reports. Their logo, their name, their platform—all visible to your borrowers. You're paying $150/month and still promoting their brand alongside yours.

LoanGraphs: Fully Customizable Reports

LoanGraphs takes a different approach to reports—one built around flexibility and speed.

Purchase Reports let you show prospects exactly what they can afford. Break down monthly payments, closing costs, and loan scenarios in a clean, visual format.

Refinance Reports help you reach out to past clients when rates move. Show them potential savings without the complexity of a 10-screen build process.

Home Value Database Reports give you something Mortgage Coach doesn't offer at all—market data you can share with realtor partners. This is the kind of value-add that generates referral relationships.

Here's the key differentiator: LoanGraphs reports are fully customizable. You control what borrowers see. Want to hide certain sections? Done. Want to emphasize specific data points? Done. Want to tailor the report to a particular borrower's situation without showing irrelevant information? Done.

Mortgage Coach gives you a standardized presentation format. LoanGraphs gives you control.

Website and Online Presence

This is where the comparison gets interesting—because Mortgage Coach doesn't compete here at all.

Mortgage Coach: No website included. You need a separate vendor for your online presence. That means another monthly fee, another login, another relationship to manage.

LoanGraphs: Professional website included in your $49/month. Custom static sites (not WordPress), 95%+ page load speeds, mobile-optimized, SEO-ready. Your website and your reports live in the same ecosystem.

If you're currently paying for Mortgage Coach ($150/month) plus a separate website provider ($100-200/month), switching to LoanGraphs consolidates both into a single $49/month payment.

Lead Generation and Funnels

Generating leads is the lifeblood of any loan officer's business. How do these platforms help?

Mortgage Coach: Not a lead generation tool. It's designed for borrowers who are already in your pipeline. You present TCAs to people you're already talking to. Getting those people in the door? That's your problem to solve elsewhere.

LoanGraphs: Purchase lead funnels included free. These aren't generic contact forms—they're conversion-optimized funnels designed to capture purchase-ready leads from your website traffic. The leads flow directly into your ecosystem, and you can connect them to virtually any CRM through Zapier integration.

This is a fundamental difference in philosophy. Mortgage Coach helps you convert leads you already have. LoanGraphs helps you get leads in the first place AND convert them.

Calculators

Mortgage calculators are essential for borrower education and lead capture.

Mortgage Coach: Limited calculator functionality within the TCA framework. The focus is on presentation, not interactive tools for your website.

LoanGraphs: Full calculator suite included:

• Buy vs. Rent Calculator

• Affordability Calculators (Conventional, FHA, VA, USDA, Jumbo)

• Rate Buydown Calculator

These calculators live on your website, help educate borrowers, and capture leads when prospects engage with them. They're not just presentation tools—they're working for you 24/7.

SEO and Content Marketing

Ranking on Google is how modern loan officers build sustainable pipelines. How do these platforms help?

Mortgage Coach: No SEO features. No content. No blog. This is not what the platform is designed for.

LoanGraphs: 3 SEO articles per month included free. Your website gets fresh, mortgage-relevant content that helps you rank for local searches. Over a year, that's 36 articles building your online presence—without you writing a single word.

If you're paying a content writer or agency for blog posts, this alone could justify the switch.

Integrations

Connecting your tools matters for efficiency.

Mortgage Coach: Integrates with Encompass, Optimal Blue, and major CRMs—but only at the enterprise level. Individual users and small teams don't get access to these integrations unless their company has a group license. You're paying $150/month for a limited version.

LoanGraphs: Zapier integration connects you to virtually any CRM, email platform, or tool in your stack. No enterprise contract required. Solo LOs get the same integration access as large teams.

Who Should Choose Mortgage Coach?

Mortgage Coach makes sense if:

• Your company already pays for it (it's free to you personally)

• You're at an enterprise with full integration access

• You exclusively need TCA-style presentations with video narration

• You already have a website, lead funnels, and SEO strategy handled elsewhere

• Budget is not a concern

If your employer provides Mortgage Coach as part of your tech stack, use it. Don't pay for something that's already covered.

Who Should Choose LoanGraphs?

LoanGraphs makes sense if:

• You're a solo LO paying for your own tools

• You're on a small team without enterprise pricing

• You want reports AND a website AND lead funnels in one place

• You're tired of paying multiple vendors for a fragmented stack

• You want full control over what appears in your reports

• You need home value reports for realtor partnerships

• You want SEO content without hiring a writer

• Budget matters and you'd rather save $1,212/year

The Bottom Line

Mortgage Coach is a respected platform with deep enterprise adoption. It does one thing—TCA presentations—and it does it well.

But for the $150/month price tag, you get presentation software and nothing else. No website. No lead funnels. No SEO. No home value reports. Limited integrations unless you're enterprise. And their branding competes with yours on every report.

LoanGraphs gives you a complete marketing foundation for $49/month. Fully customizable reports where you control what borrowers see. A professional website with 95%+ load speeds. Lead capture funnels that work while you sleep. A calculator suite that educates and converts. SEO articles that build your rankings month after month. And integrations that don't require an enterprise contract.

The question isn't which platform is "better." The question is: what do you actually need to grow your business?

If the answer is "just presentation software," Mortgage Coach works.

If the answer is "a complete marketing system that helps me get leads, convert them, and build my brand"—LoanGraphs is the smarter choice.

Ready to Make the Switch?

LoanGraphs is currently $49/month, but prices are increasing soon as we continue adding features. Lock in the current rate now and grandfather yourself in before the increase.

Visit loangraphs.com to see the platform in action.

LoanGraphs provides a full marketing suite for loan officers and mortgage brokers—including custom websites, purchase and refinance reports, home value database reports, lead funnels, calculator suites, and SEO content. Built by mortgage professionals, for mortgage professionals.